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Senior Marketing Specialist

Job Description and Requirements

Senior Marketing Specialist needed for a leading regional company in Matn, Lebanon.

Job Requirements:

  • Bachelor degree in Marketing
  • MBA/Master degree in digital marketing is a plus
  • Minimum 4 years of experience in the marketing field (B2C experience is preferred)
  • Relevant experience in digital marketing (social media, campaigns, SEM, SEO, etc)
  • Experience in the FMCG industry is a plus
  • Strong verbal and written communication skills with excellent command of English and Arabic
  • Analytical focus with strong quantitative & budget management skills
  • Creativity and commercial awareness
  • Strong personality with excellent negotiation and convincing skills
  • Dynamic with excellent organizational and planning skills
  • Ability to multitask and perform under tight deadlines
  • Ability to travel up to 50% of the time (mainly to GCC countries)

Job Description:

  • Creating and implementing marketing campaigns for one product line (B2C product), using digital social media and digital marketing
  • Reporting to the CEO and liaising with Country Managers in the MENA region
  • Organizing campaigns for the product in all the MENA region(conferences, exhibitions, presentations, flyers, stands… etc)
  • Contacting advertising agencies and other suppliers, negotiating quotas and following up with them
  • Coordinating and monitoring event timelines to ensure deadlines are met
  • Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing, and PR
  • Proposing new and creative marketing and advertising solutions
  • Undertaking continuous analysis of competitive environment and consumer trends to evaluate trends, brand awareness and competition ventures