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IFS, Marketing Industry Manager - Clients & Markets

Job Description and Requirements

Job description / Role

Line of Service
Internal Firm Services

IFS - Clients & Markets

Management Level

Job Description & Summary
Implement marketing plans and carry out marketing activities to support the brand identity and positioning. Development of thought leadership, connecting with the Clients and Markets Business Partners to address the LoS marketing and business development needs. Support sales efforts through marketing publications and collateral on business topics most relevant to the LoS.


- Support Marketing Team Lead in budget preparation 
- Ensure cost efficiency of all marketing activities 
- Adhere to the Marketing budget 
- Review business results and ensure the adherence of the marketing activities and plan towards achieving the plan 


- Abide and follow the brand of PwC Middle East and Strategy& ME in the region and ensure that the work is aligned on the overall corporate brand identity 
- Support Team Lead in working with LoS Business Partners to develop marketing plans 
- Will work closely with the Industry leaders and Proposition leaders 
- Deliver quality thought leadership thinking to clients, publications and collateral on business topics most relevant to them and support the brand positioning 
- Work with Events Lead on marketing events 
- Work closely with the design team and agencies on contracted creative production 

Internal Process 

- Implement the regional marketing plan 
- Implement marketing activities in the region including enforcement of corporate branding and marketing strategies, implementation of branding guidelines in line with global corporate standards of the PwC network 
- Work closely with creative production agencies and market research firms for marketing campaigns and development of marketing plans 
- Work with the PR & Communications Team Lead on participation in marketing events, industry forums and conferences in the region, and the business development team on sales activities 
- Support in the measurement of the effectiveness of marketing campaigns and produce update reports for management 
- Work with the Account Drivers and Clients & Markets Director to incorporate relevant market trends and insights. 

Learning & Growth 

- Liaise with the corporate marketing and knowledge teams on global campaigns, knowledge sharing initiatives, and other corporate activities 
- Implement marketing training opportunities for partners and principals 
- Support in the recruitment and termination of staff as needed 
- Responsible for people management including nurturing talent, coaching and counseling 
- Develop talent within the team by providing consistent direction and support to achieve targets/service level agreements 
- Act as a key resource and liaison to other functional areas of the business, building cross-functional relationships as needed 
- Establish a healthy work environment



- Degree educated 


- Fluency in spoken and written English, proficiency in Arabic is an advantage 

Overall Experience 

- 5+ years of experience in the Marketing field 

Specific Experience 

- Proven track record in a marketing function 
- 2+ years of experience in the Professional Services Industry in a top tier big 4 firm specifically in PR, Communications or Marketing is an advantage 
- 2+ years experience in a management capacity 
- Industry experience within the Middle East is preferred 

Knowledge and Skills 

- In depth knowledge of Marketing and Branding principles 
- In depth knowledge of the Professional Services Industry, including latest market developments, best practices and trends 
- Strong knowledge of new and traditional marketing channels 
- In depth knowledge of service offering for all PwC LoS and industry sectors in the Middle East 
- Commercial awareness 
- Knowledge of business planning and budgeting 
- Excellent communications (verbal and written) skills, including public speaking and interviewing skills, and ability to represent the organization in diverse forums 
- Subject matter expertise in marketing and branding 
- Knowledge of monitoring effectiveness of marketing campaigns 
- Solid knowledge of corporate reputation and business ethics 
- Knowledge in online media, social media Marketing, and developing user friendly digital platforms 
- Excellent Marketing research skills and conducting competitive intelligence analysis 
- Good project management skills 
- Excellent leadership and interpersonal skills 
- Significant personal presence, enabling successful interaction directly with senior consultants, clients, and knowledge professionals